Software and tools used: Figma, Illustrator, XD
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Product quote journeys:
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Background:
Re-design from the ground up the product journey line for Confused.com. Though research, testing and iteration enhancing the UI and UX with a strong emphasis on accessibility and validation. The user needs to get the best possible experience. They need to better understand what’s being asked in the quote process and where to find clarity in question sets that may not be so clear to them. All of this is required in an efficient manner to serve up the possible prices and ultimately save them time and money.
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My responsibility:
Working with product owners, Product designers, devs and content teams to focus on the improved layout of the quote process as well as the price result screens. This was done via regular sprints to work out the priority and estimation of the task as we focussed on a collective few stories at a time. I was tasked with creating and improving upon the UI of the whole process. Improving the UI based on best practice and accessibility before creating and testing prototypes of scenarios with users and iterating on valuable feedback.
The process is iterative and improvements are being made constantly as we test and learn, often new features are introduced as we listen to feedback and improvements to be made
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Result:
Conversion rate is over 2% higher on average with the new system since launch in late 2022 versus legacy platform.
Feedback suggest that people are in the most part are better at finding the information they need and understand the process versus the legacy platform.
Overall a better UX experience that many of the product journey lines now adhere to the same components and page layouts meaning a more consistent experience for the user as well as consistency with viewing across multiple devices.