Client: MiSmile/Invisalign
Agency: Rally Agency
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Software used: Photoshop, After Effects, Adobe Premiere
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Background:
MiSmile uses Facebook and Instagram channels to help promote and market Invisalign treatment to followers and potential customers alike focusing on the benefits of choosing Invisalign and how it fits in with your lifestyle.
The creative is updated with fresh copy and relevant imagery on a regular basis and in order to keep content fresh and engagement high. In addition to this I would experiment with different transitions and visual effects.
My responsibility:
Creating and producing the social videos in After Effects using Invisalign branded assets and stock assets, sourcing audio and using sites like Motion Array to work with new animation techniques and video effects.