Client: Invisalign
Agency: Rally Agency
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Software used: Sketch/XD, Photoshop, Illustrator
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Visit:
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Project Summary:
MiSmile is a UK-wide network of 60+ dental practices offering Invisalign treatment. The goal was to refresh the site to better resonate with a 25–40-year-old audience and elevate the brand’s aspirational appeal.
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What I did:
- Revamped the site’s visual language using MiSmile and Invisalign brand guidelines
- Introduced vibrant, lifestyle-focused imagery to evoke confidence and approachability
- Crafted a clean, engaging UI that reflects the benefits of clear aligners in everyday life
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Outcome:
A more modern, emotionally engaging experience that speaks directly to the target demographic—helping increase brand relevance and user engagement.