Client: Dentally
Agency: Rally Agency
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Software used: Sketch, Photoshop, Illustrator
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Visit:
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Overview:
Dentally is a cloud-based platform built to help dental practices manage their patient data securely and efficiently from anywhere. The previous website was text-heavy and lacked visual clarity, which made navigation and user engagement a challenge.
The brief was clear: reimagine the site’s visual identity by introducing dynamic illustrations and intuitive iconography that would simplify content, improve usability, and reflect Dentally’s modern, user-friendly ethos.
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My Contribution:
I was tasked with concepting and designing a cohesive set of bespoke illustrations and icons to enhance the website's storytelling. I developed a clean, approachable visual language using soft pastel tones drawn from Dentally’s brand palette to ensure consistency and accessibility.
These visuals were strategically placed across key user touchpoints to:
- Break up dense text blocks
- Communicate features quickly and clearly
- Add warmth and personality to the overall site experience
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Impact:
The refreshed visuals helped transform the website into a more engaging and intuitive platform, better aligned with Dentally’s product promise: smart, simple software for modern dental practices.